NAIT's ANTI "Potty Mouth" Campaign:
As if we need more to shake our head in wonder at, NAIT has just launched the first wave in their new "professionalism" campaign geared towards teaching students the proper way to behave in school. The first in the series focuses on profanity or "potty mouth" as one poster cutely puts it. "dress", "behaviour" and "cleanliness in the cafeteria", are apparently themes to come in the future.
I am not even sure where to start with this: the bad clip art and terrible messaging used for public distribution in an institution with over 70, 000 students; the concept that somehow a lame, insulting and condescending poster campaign is going to seriously cause anything other than an outrage; or that the communications director thinks that this is a really exciting series. Really?
I really hope there are some loud reactions to this. I will keep you posted.
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